Specialties

Contact View-Finders

View-Finders Market Research
11 Sandra Lane
Pearl River, NY 10965

Phone: (845)-735-7022
Toll Free - Skype customers:
(845)-735-7210
Fax 1: (845)-735-7256
Fax 2: (845)-735-5481

Moderating

With the right focus group moderator, there is no limit to the value of the qualitative information at your disposal.

Let us unravel the mystery behind what your customer or employee thinks and why they feel this way. This can transform your company's communication, as well as its bottom line.

View-finders can analyze which messages work and which ones come up short in meeting customer expectations.

View-finders' experience spans business, consumer, and professionals across a wide variety of industries.

Our moderators delve into the mind of the consumer by examining behaviors, emotions, brand imagery and creative development. They deliver on all aspects of sound focus group research, from design to delivering comprehensive analyses of our strategic findings and recommendations.

Recruiting and Project Management

View-Finders is a nationwide recruiting firm for qualitative and quantitative market research projects. We provide timely recruiting and field coordination nationwide. Our service is friendly, proactive, and client-centered. Our senior project managers will work with you hand-in-hand to provide the highest caliber of attention and clear-cut results. We are committed to the highest degree of integrity and professionalism for all of our projects.

View-Finders has worked in over fifty focus facilities nationwide and can provide venues in almost any market in the United States. Our database of roughly one million respondents allows us to reach sample sizes of up to 500 for either qualitative or quantitative studies.

View-finders has experience recruiting:

  • Focus Groups
  • Mini Groups
  • In Depth Interviews
  • Telephone Depths
  • Teleconference Groups
  • Ethnographies
  • Online Focus Groups
  • Bulletin Board Groups
  • Blogging Studies
  • Pre-Recruits for Quantitative Studies
  • On-Site/CAPI and CLT
  • Multi Phase Studies

Other Research Services

Qualitative

This is the "touchy, feely" side of research. Qualitative research involves "talking to and observing" consumers in order to gage their attitudes toward a product, service, concept, advertisement, idea, or packaging. It is understanding why people do things and how they feel.

Questions can be asked in an interactive group setting where participants are free to talk with other group members (focus groups, dyads/triads), or consumers can be examined on an individual basis (in-depth interviews or ethnography).

View-Finders Focus Groups have been used for:

  • Exploring new markets, products and service ideas
  • Testing effectiveness of advertising and marketing concepts and materials
  • Exploring new concepts and developing them
  • Understanding existing markets and how they may be changing
  • Gaining insights into purchasing decisions
  • Screening out a range of ideas prior to quantification or development
  • Branding issues
  • Conducting product testing
  • Investigating problems

View-Finders uses various qualitative research techniques such as focus groups, dyads/triads, the in-depth interview and the ethnogrpahy.

Quantitative

This is often referred to as the "number crunching" part of research. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to natural phenomena. By using quantitative methods, it is possible to give precise and testable expression to qualitative ideas.

Surveys are the primary method of quantitative research. Large numbers of respondents are interviewed via pre-set questions. There are three basic types of quantitative surveys: 1) telephone, 2) computer/online, and 3) in-person. More . . .