Methodologies

Methodolgies

Online Methodologies

  • Virtual focus groups
  • In-depth webcam Interviews
  • Bulletin boards
  • Dial testing
  • Blogging studies
  • Video diaries
  • Surveys
  • Multi-phase studies

In-Person

  • Focus groups
  • Mini-groups
  • Friendship pairs/triads
  • In-depth interviews
  • Intercepts
  • Teleconferences
  • Dial testing
  • Ethnographies
  • In-Homes
  • Shop-a-longs
  • Multi-phase studies
  • Mock trials

Ethnography

Shop-a-Long

CLT

Other Methodologies

  • Custom research
  • Pre-recruits for quantitative studies
  • Panels
  • On-Site/CAPI and CLT
  • Intercepts
  • Telephone depth interviews
  • Multi-phase studies
  • Taste tests
  • Eye-tracking
  • Product trials