Methodologies

Qualitative Fieldwork

Focus Groups

  • Traditional focus groups
  • Mini-groups
  • Friendship pairs/triads

In-depth Interviews

  • In-person IDIs
  • Webcam/virtual IDIs
  • Telephone interviews

Online Qualitative

  • Virtual focus groups
  • Online Bulletin Boards
  • Video diaries
  • Blogging studies

Specialized Qualitative Fieldwork

  • Ethnographies
  • In-home research
  • Shop-alongs
  • Multi-phase studies
  • Mock trial studies

Ethnography

Shop-a-Long

CLT